Case Study: Catching the Catfishers

Client: Tyler Cohen-Wood

MEDIA CONNECT delivered a strong media launch for the debut author.

Within the first three weeks of the book’s official release, MEDIA CONNECT generated scores of media placements, including over 50 radio shows, such as WBZ (Boston), WBEZ (Chicago), WGN (Chicago). KOA (Denver),  Sirius XM Maggie Linton Show, CBS News Radio Network, Westwood One Radio Network  Jim Bohannon Show, CBC Radio (Calgary) and Clear Channel NewsSource 24/7.

She also has been interviewed by more than 25 local or syndicated TV shows in just the first month of the campaign, including:

·         First Business TV – Nationally syndicated

·         Fox News Edge – National feed

·         WGN – TV Chicago

·         Fox- TV St. Louis

·         NBC – TV Las Vegas

·         Fox-TV Chicago

·         CBS-TV Orlando

·         Fox -TV Baltimore

·         WABC-TV  NYC

·         Fox-TV NYC

·         News Channel 8 –TV Arlington, VA

·         Fox-TV LA

·         NBC-TV Kansas City

·         Fox-- TV Boston

Tyler and her book were featured prominently in The Wall Street Journal.

We also garnered coverage in numerous online outlets, including:

·         Glamour.com

·         Inc.com

·         Scientific American.com

·         Huffington Post

·         The Washington Post.com

·         WSJ Live

·         DailyMotion.com

·         The Michael Dresser Show (Podcast)

·         ExpertBeacon.com

·         The Invisible Mentor

·         PostMedia Digital

·         GlobeandMail.com

·         Canada.com

·         Vancouver Sun.com