Case Study: The Memo: Five Rules for Your Economic Liberation

 

BEST SELLERS

 

Client: Berrett-Koehler

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

NATIONAL TV/RADIO/BROADCAST

  • C-SPAN 
  • Fox News Edge
  • Fox Business Facebook Live
  • BOLD Business TV
  • Fox-TV in Milwaukee (9WTMJ)
  • ABC-TV in Las Vegas (KTNV) 
  • CBS-TV in Austin (KEYE)
  • NBC-TV in Louisville (WAVE) 
  • News One News Hour (Washington D.C.)
  • WFSK-FM (Nashville) 
  • WLRN (Florida NPR)
  • Dov Baron’s Leadership and Loyalty Podcast
  • Bloomberg
  • Stacking Benjamins Podcast 

 

NATIONAL PRINT/PRINT.COM

 

CALENDAR LISTINGS FOR 92ND STREET Y

MC pitched event calendar editors at various New York print and online outlets to create calendar listings for John’s 92nd Street Y event on January 12, 2018.

 

 

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PTA gets the job done! Their energy level is high, the ideas are flowing and the results are tangible. With PTA on my side my book Instant Persuasion: How to Change Your Words to Change Your Life reached a second printing only four weeks after its publication date! PTA is reliable, responsible and respectful of every client, from celebrities to unknown rising stars. PTA gets my highest recommendation.
— LAURIE PUHN, Author of Instant Persuasion -- How to Change Your Words to Change Your Life (Penguin) President of The Laurie Puhn Institute