Case Study: Activate Your Goodness

 

BEST SELLERS

 

Client: Shari Arison

Media Connect:

●       Arranged interviews with major media outlets and publications

●       Executed a Morning Drive Radio Tour and Satellite Television Tour

●       Outreached to the online communities for Blog placements and book reviews

●       Created several speaking opportunities and events

●       Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013

●       Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including

●       Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days

●       Media trained Ms. Arison for U.S. market

Good Deeds Day Takes over NYC in 2014:

Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partner’s including: The Mayor’s Office, NYC service, The Children’s Museum of Manhattan, and City Arts

Times Square Takeover in 2013:

Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart

Media Results:

●       Fox NewsEdge (television)

●       25+ Local Television Interviews including:

○       Los Angeles, KTTV

○       New York, WNBC and Fox

○       Chicago, WFLD

○       Washington, DC, WTTG

○       San Francisco, KUSI

●       50+ Local Radio Interviews including several national syndicates

●       30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, Forbes.com and Huffington Post Live

 

 

TESTIMONIALS

From the first email to the day of the Tour, Kristin helped us with every detail. She understood our goals, utilized her expertise for our pitch and studio location, and helped to coach our talent, Editor Matt Berical, through the entire experience. I would definitely recommend Kristin and Media Connect to anyone looking to have a seamless Satellite Media Tour experience.
— MARY-THERESA TRINGALE, Senior Integrated Marketing Manager, Men's Journal