Case Study: Voices in Dementia Care: Reimagining the Culture of Care

 

BEST SELLERS

 

Client: William A. Haseltine

While MEDIA CONNECT was retained to pursue media for Dr. Haseltine’s recent books, Aging Well and Voices in Dementia Care, we saw an immediate opportunity to bring his expansive knowledge to bear on the coronavirus.  We quickly switched gears and secured top level placements for Dr. Haseltine as an expert in the health field.  Dr. William Haseltine, a former Harvard Medical School professor and founder of the university’s cancer and HIV/AIDS research departments, also serves as Chair and President of the global health think tank, ACCESS Health International. Dr. Haseltine was at the heart of the United States response to the HIV/AIDS and anthrax crises.

 

Below are a few of the placements we have secured to date:

  • NPR
  • CNN-TV, ERIN BURNETT OUTFRONT
  • SIRIUS XM / NYU LANGONE – DOCTOR RADIO, “HEALTHY AGING” SHOW
  • iHeart / NBC NEWS RADIO NETWORK

 

 

 

 

 

 

TESTIMONIALS

MediaConnect was instrumental in helping me build my personal brand alongside raising awareness for the book. In addition getting quality reviews and feature pieces about my book, they also helped place several bylined articles in great publications, including Bloomberg BusinessWeek and Fast Company, that helped establish me as a thought leader.
— DAVID BURKUS, author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas