Description: MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.
Results: The book received widespread positive coverage in the business press and general consumer media. The book was reviewed alongside such mainstream best-sellers as David & Goliath by Malcolm Gladwell and The Circle by Dave Eggers. David Burkus appeared on CBS This Morning. David spoke at various conferences throughout October, November and December across the country including the Microsoft Research author luncheon and the InnoTech Conference, where David gave the keynote address.
Media Highlights:
Term of Contract: June 2013 – January 2014.
MEDIA CONNECT Team: David Hahn, Steve Matteo and Lauren Roberts.
TESTIMONIALS
We have worked with Planned Television Arts for well over a decade and they continue to amaze us. PTA, recognized as an industry leader, delivers results in a concerned and professional manner. Their dedicated staff and incomparable resources are invaluable in book and product promotion. Call these experts ONLY if you want results!
— ROBYN SPIZMAN, Author and Co-owner of The Spizman Agency, LLC
