Congratulations to Charlene Li, author of Open Leadership (Wiley) and Michael Mauboussin, author of Think Twice (Harvard Business Review Press). Both were included on Strategy+Business' Best Books of 2010 list. Open Leadership was selected as one of the Best Books of 2010 in Leadership, and Think Twice was chosen in the Human Mind category.
PTA conducted full PR campaigns for both titles.
TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP
