Case Study: The Joy of Costco: A Treasure Hunt from A to Z

Client: David & Susan Schwartz

Media Connect promoted this book with great success during the fall of 2023.  The Joy of Costco is a unique coffee table book starting with a history of Costco.  It then featured fascinating factoids and points of interest about the company in a cleverly designed A to Z format.  After six months in the marketplace, it has already sold close to 50,000 copies and has been covered by a wide range of media including the New York Times, Good Morning America, the Wall Street Journal, Today.com, People, and many other national and local outlets across the country.  See below for a comprehensive listing. In addition, Media Connect provided media coverage during a nationwide tour by the authors that included stops in as many as ten cities, including major coverage in NYC and Seattle where Costco is headquartered.  We also arranged for several book talks at bookstores, libraries, and book festivals. 

 

MEDIA HIGHLIGHTS 

 

NATIONAL TV:  

 

 *Good Morning America – Link here 

*ABC News – Posted GMA segment – Link here 

*Y! News (Yahoo) – Posted GMA Segment – Link here 

*The Global Herald – Posted GMA segment – Link here 

*WROR-AM (Boston, MA) – Posted GMA segment – Link here 

*WBQT-FM (Boston, MA) – Posted GMA segment - Link here 

*News Nation Now – Link here and here 

*Breakfast Television (Canada) - Link here 

*Daily Flash - Link here. Daily Flash is nationally syndicated to over 300 television stations including:  

*Chicago, IL                WJYS-IND 

*Philadelphia, PA         WPSG-CW 

*Tampa-St. Pete, FL WWSB-ABC 

*Detroit, MI                WKBD-CW 

*San Antonio, TV        KSAT-ABC/OTT 

*Milwaukee, WI           WVTV-CW  

 

NATIONAL PRINT/ONLINE:  

 

*New York Times - Link here 

*Wall Street Journal – Link here 

*Today.com – Link here 

*People Magazine – Link here 

*Woman’s World – Link here 

*Fox Business (online) – Link here. 

*NY Post – Ran the FOX Business story. Link here. 

*Insider – several syndicated articles - Link here and here and here and here and here 

• Bloomberg News Today 
• Business Insider 
• Yahoo! UK 
• Yahoo! Sports  

*CNBC.com – Link here.  Ran in MSN and Hellenic Shipping News Worldwide   

*MSN.com – Link here  

*Eat This, Not That! – Several articles - Links here and here and here 

*Delish – Link here  

*All Recipes – Link here and here and here 

*Yahoo – Link here  

*Morning Brew – Link here or here  

*Air Mail – Link here  

*Apartment Therapy – Link here  

*Daily Mail – Link here 

*The Mirror – Link here 

*The Sun – Link here 

 

LOCAL MEDIA: 

 

*KCAL-CBS / Los Angeles – Link here 

*KFI-AM / Los Angeles - Link here 

*WGN-CW / Chicago – Live interview 

*WGN-AM / Chicago - Link here 

*WPIX-CW / New York – Live interview 

*NY Post – Link here 

*WINS-AM / New York 

*KSWB-FOX / San Diego – Link here 

*KFMB–CBS & CW / San Diego – Link here 

*KING-NBC / Seattle – Link here and here and here 

*KUOW-NPR / Seattle – Link here  

*KIRO-AM/Seattle – Link here 

*Seattle Times – Link here 

*South Sound Magazine / Seattle - Link here  

*Seattle Met – Link here  

*Seattle Magazine - Link here 

*KGW-NBC / Portland - Live Interview  

*WXIX-FOX / Cincinnati – Live Interview – syndicated Gray TV 

• WMTV (NBC) – Madison, WI 
• WBRC (FOX) – Birmingham, AL 
• KWCH (CBS) – Wichita, KS 
• KMTV (CBS) – Twin Falls, ID 
• WLOX (ABC/CBS) – Biloxi, MS 

*WLW-AM / Cincinnati – Link here 

*Cincinnati City Beat - Link here and The Messenger  

*WFAA-ABC / Dallas - Link here 

*WJBK-FOX / Detroit - Link here  

*The Detroit Jewish News – Link here 

*KPNX- NBC / Phoenix – Link here  

*WKYC-NBC / Cleveland – Link here  

*KRQE-CBS/FOX / Alburquerque – Link here 

*SFGate – Link here  

*Oakland News Now – Link here 

*The Penn Gazette – Link here 

*KTRS-AM / St. Louis - Link  here 

*Talk One Radio / Las Vegas - Link here  

*Connecticut Public Radio 

*CJAD-AM Talk Radio/Montreal 

*NWP Podcast 

*Mark Thompson Podcast - Link here 

*The Retirement Years Podcast – Link here 

 

BOOK REVIEWS: 

 

*Publishers Weekly/Booklife Review – Link here and here 

*Independent Book Review – Link here 

*Seattle City Book Review – Link here 

*Midwest Book Review 

*Seattle Public Library Book Review - Link here 

 

BOOK SIGNINGS / EVENTS: 

 

*Detroit Jewish Book Fair - Link here 

*Allen Public Library / Dallas - Link here  

*University of Washington Bookstore / Seattle - Link here 

*Ann Arbor District Library - Link here