Born on the small Greek island of Nisyros, John Catsimatidis immigrated to the United States with his family in 1948 and quickly became a true New Yorker, raised in Harlem. He went to school and worked in a grocery store until, just eight credits short of graduating from New York University, he was offered the opportunity to buy the grocery store. Today, that grocery business has evolved into the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media, including the iconic radio station WABC.
Our approach to launching the book was to feature the entrepreneurial lessons shared in the book, highlighting Mr. Catsimatidis’ success across different industries. We targeted national media, podcasts, local and national radio, print, online outlets and NYC media. The book made it onto the Wall Street Journal Bestseller list. In addition, we set up a series of book talks and book donations with universities in the local New York/New Jersey area. They were so successful that we have expanded the initiative to include business schools across the country.
MEDIA HIGHLIGHTS (Sampling):
*ONE AMERICA NEWS NETWORK / REAL AMERICA
*GOOD DAY, NEW YORK (FOX)
*C-SPAN
*NEW YORK MAGAZINE
*WESTWOOD ONE RADIO NETWORK / AMERICA AT NIGHT (Syndicated To Over 300 Stations)
*BILL MARTINEZ SHOW (Nationally Syndicated To Over 300 Markets) and BILL MARTINEZ SHOW (Online Television)
*AUN-TV/CONSERVATIVE COMMANDOS RADIO (Airs on 11 television channels and 12 radio stations)
*LEGENDS OF SUCCESS (Syndicated To 100 Radio Stations)
*AMERICA OUT LOUD NETWORK / THE HARD TRUTH WITH TONY SHAFFER
*OPEN BOOK PODCAST WITH ANTHONY SCARAMUCCI
*ANNE KADET / CAFÉ ANNE - Former WSJ Columnist
*LARS LARSON SHOW / KXL-FM in Portland (#1 News/Talk) (Syndicated to 150 radio stations / #16 on the Talker’s Magazine top 100 heavy hitters list)
*CHRIS VOSS PODCAST (Top rated podcast and Top 50 Forbes rated host)
*JOE PAGS SHOW / WOAI-AM (#1 Talk San Antonio) / iHeart Radio (Syndicated to 170 stations)
*SALEM RADIO - KCBQ radio in San Diego / St. Louis, MO (Salem Radio) / Pro America Report Podcast
*MICHIGAN’S BIG SHOW (Syndicated to eight stations in Michigan including WATT, WMKT, WKBZ, WKZO, WTKG, WBRN, and WJIM)
*ALABAMA REGIONAL RADIO (Syndicated to several stations including WERC, WRTR, WAAX, WHOS)
*WBT-AM (Charlotte, NC) (#1 News / #51 on Talkers Magazine Heavy Hundred List)
*KOA Radio (Denver, CO) #1 Talk
*SIGNAL TALKS/33 VOICES PODCAST
UNIVERSITY SPEAKING EVENTS
TESTIMONIALS
It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
— JOHN GRAY, AUTHOR, Men are From Mars, Women are From Venus
