As Cleveland Browns quarterback Colt McCoy was eagerly awaiting the resolution of the National Football League's lockout in mid-July, MEDIA CONNECT's Faith, Sports and Satellite divisions teamed up to secure dozens of top-level media hits for Colt and his father Brad to promote their new book GROWING UP COLT (Barbour Publishing, July 2011).
With just a limited window of availability PTA lined up Fox News' "Fox & Friends", Fox Business TV, "The Jim Rome Show," ESPN's "First Take," "The 700 Club," interviews with Sports Illustrated and ESPN the Magazine, and a series of in-studio interviews at SiriusXM Radio (including NFL Radio and Mad Dog Radio).
MC also conducted a Satellite Television Tour of regional morning interviews across the country, and arranged a well-attended signing for Colt and Brad in the NYC area.
TESTIMONIALS
Satellite touring is great!...It'd be nice to see their faces,...but that would be double the cost, wouldn't it?
— PETE TOWNSEND, "TOMMY" (Pantheon)
