When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully MC Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.
MC Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.
Where many PR firms are criticized for the way they deal with bloggers, MC Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
Just hire 'em. They are among the best in the business, and we couldn't have sold nearly 20,000 books so far without them.
— HAL RUNKEL RUNKEL, LMFT, Author of ScreamFreeParenting: Raising Your Kids By Keeping Your Cool
