Hello, My Name is Awesome author Alexandra Watkins was quoted in a lengthy story on branding in Adweek: https://www.adweek.com/brand-marketing/why-changing-your-companys-name-can-be-an-operational-nightmare/
TESTIMONIALS
PTA's excellent radio satellite tours helped to put Michael Lewis's book, THE NEW NEW THING, on national bestseller charts and to keep it there. Their speedy, sharply focused work yielded great results, and their responsible, attentive style was always a pleasure.
LOUISE BROCKETT, Vice-President, Director of Publicity, W. W. Norton & Company