MC has enjoyed working on a successful campaign for authors Teresa Amabile and Steven Kramer on their new book, The Progress Principle (Harvard Business Review Press). The campaign boasted two op-ed placements — in the New York Times and in the Wall Street Journal — as well as features in major business outlets including The Economist, INC, Psychology Today, and MSN Business on Main. The Progress Principle has landed on five "Best Business Books of 2011" lists, including: The Washington Post, The Globe and Mail, PennLive.com, Work Matters (Bob Sutton), and OPEN Forum (Matthew May).
In addition, a Marketplace commentary will be aired in early 2012 featuring the authors’ perspective on the Fortune 100 Best Places to Work awards. For more on Teresa, Steve, and The Progress Principle, follow Teresa on Twitter, or visit their website at www.progressprinciple.com.
TESTIMONIALS
All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services
