The San Diego Union-Tribune recently asked Brewing Eclectic IPA author Dick Cantwell what he thought would come after the IPA. His response was a passionate and reverent decree for the beer trend:
“There will be plenty of stuff that’s next, but there’s nothing after IPA. Once your palate has been calibrated to that kind of intensity and boldness, it’s hard to go back.”
Cantwell is the co-founder of Seattle’s Elysian Brewing and co-owner of San Francisco’s Magnolia Brewing. His new book speaks to the culture of craft beer's popular style, the India Pale Ale (IPA).
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