As Associate Vice President at MEDIA CONNECT, Adrienne handles campaigns for a range of categories including business, technology, politics, health, parenting, and general interest from publishers like HarperCollins, Penguin Random House, Wiley, Diversion Books, and a variety of independent publishers. Since joining MEDIA CONNECT in 2014, Adrienne has managed successful campaigns for books such as Devorah Heitner’s Growing Up in Public, Azeem Azhar’s The Exponential Age, Tom Kemp’s Containing Big Tech, Ron Friedman’s The Best Place to Work, and Andre Martin’s Wrong Fit, Right Fit.
With experience in both traditional and digital publicity, Adrienne has placed her authors in a variety of top media outlets, such as: Harvard Business Review, Fast Company, Inc., Forbes.com, Strategy + Business, FOX Business, Business Insider, U.S. News & World Report, National Geographic, Wharton Business Radio, and NPR’s The Takeaway.
Prior to joining the MEDIA CONNECT team, Adrienne worked as a publicist in the Professional Development division at John Wiley & Sons, Inc., creating and managing publicity campaigns for the For Dummies reference series, Frommer’s Travel Guides, CliffsNotes, and Webster’s New World. She coordinated with marketing and digital teams to release new products, launched social media campaigns, built and managed relationships across all media (TV, radio, print, websites, and blogs), and coordinated and covered press events and appearances for key authors such as Dr. Ruth Westheimer.
Before that, she worked at Media People, Inc. and at Vanity Fair magazine in the Creative Services department.
Adrienne graduated from the University of North Carolina at Chapel Hill with a Bachelor of Arts in Journalism & Mass Communication and an English minor. She also studied in London under the UNC Honors program.
Adrienne currently resides in Charlotte, NC.
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