PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burt’s Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.
Results:
This campaign gained early momentum with positive reviews in BusinessWeek Small Business and Publisher’s Weekly, and on Entrepreneur.com and MSNBC.com. Reviews in 1to1 Magazine, Advertising Age, BrandWeek, Investors Business Daily and Reuters hit around the publication date, as well as mentions in The New York Times, and on BrandChannel.com.
The book also saw over 60 reviews and mentions on top-rated business, marketing, advertising and branding blogs in the months surrounding the publication date. In addition, PTA set up 6 appearances on Fox Business Network for David, national and local radio interviews including The Advertising Show and The Small Business Advocate, several speaking engagements, and arranged a media tour of San Francisco that included an appearance on KGO-TV, and a mention in The San Francisco Examiner. PTA helped David obtain the position of Fox Business Network’s branding expert and a contributing columnist role with BrandWeek.
Media Highlights:
1 to 2 Magazine Review/Recommendation
Advertising Age Byline
Advertsing Show (National Radio) Interview
Bookworm Sez (Synd. Column) Review
Brand New Blog Review
BrandChannel.com Mention/Expert Source
BrandCurve Blog Review
BrandWeek Review/Excerpt
BusinessWeek SmallBiz Expert source
BusinessWeek SmallBiz Review
ColoradoBiz.com Review
CRM Magazine Review/Q&A
Entrepreneur.com Review
Forbes.com
Fox Business Network
Greg Verdino's Marketing Blog Review
Investor's Business Daily Reviews
Modern Marketing Review
MSNBC.com Feature
Network Marketing Biz Journal Review
New York Times Sunday Biz Mention
Personal Branding Blog Review
Publishers Weekly Review
Reuters Review
San Francisco Examiner Mention
Small Biz Advocate (National Radio) Interview
Soundview Exec. Book Summaries Review
TESTIMONIALS
Planned Television Arts at Ruder Finn brings solid experience, creativity, and high energy to all of their media work. Brookings has greatly benefited from and enjoyed our partnership with PTA.
— AMY LIU, Brookings Institution
