Case Study: Activate Your Goodness

 

BEST SELLERS

 

Client: Shari Arison

Media Connect:

●       Arranged interviews with major media outlets and publications

●       Executed a Morning Drive Radio Tour and Satellite Television Tour

●       Outreached to the online communities for Blog placements and book reviews

●       Created several speaking opportunities and events

●       Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013

●       Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including

●       Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days

●       Media trained Ms. Arison for U.S. market

Good Deeds Day Takes over NYC in 2014:

Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partner’s including: The Mayor’s Office, NYC service, The Children’s Museum of Manhattan, and City Arts

Times Square Takeover in 2013:

Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart

Media Results:

●       Fox NewsEdge (television)

●       25+ Local Television Interviews including:

○       Los Angeles, KTTV

○       New York, WNBC and Fox

○       Chicago, WFLD

○       Washington, DC, WTTG

○       San Francisco, KUSI

●       50+ Local Radio Interviews including several national syndicates

●       30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, Forbes.com and Huffington Post Live

 

 

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