PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
This campaign gained early momentum with an interview on New York’s public radio station WNYC-FM and a feature in Metro New York. Subsequent stories in Time.com, a positive review in The New York Press, and interviews on Air America and WOR drove audiences to the event. The festival was a huge success, selling out five of seven total shows.
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