PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
This campaign gained early momentum with an interview on New York’s public radio station WNYC-FM and a feature in Metro New York. Subsequent stories in Time.com, a positive review in The New York Press, and interviews on Air America and WOR drove audiences to the event. The festival was a huge success, selling out five of seven total shows.
TESTIMONIALS
I'll be home by 1:15! You guys are fabulous and this has really gone well. Believe me, we have a lot to compare it to. This has been the best one ever.
— MARY MATALIN, Author of All's Fair: Love, War, and Running for President
