PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
TESTIMONIALS
Just a quick note to say that it has been great working with you on the PR campaign for NO More Heart Disease. The morning drive time radio tour was a very effective way for us to get our message out to the right audience. I'm looking forward to the next one!
— PAUL KIRKITELOS, Health Well Ventures, Assistant to author Dr. Louis Ignarro
