PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
TESTIMONIALS
PTA's excellent radio satellite tours helped to put Michael Lewis's book, THE NEW NEW THING, on national bestseller charts and to keep it there. Their speedy, sharply focused work yielded great results, and their responsible, attentive style was always a pleasure.
— LOUISE BROCKETT, Vice-President, Director of Publicity, W. W. Norton & Company
