PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
TESTIMONIALS
I was so impressed with the return on our investment. PTA handled our national ambassador with the utmost professionalism.
— LIZ GRECO-ROCKS, VP, Communications - American Foundation for the Blind
