Case Study: DIRECTV

 

BEST SELLERS

 

PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.

 

 

TESTIMONIALS

Working with Planned Television Arts was like taking a test drive in a Corvette. It was fantastic. The PTA folks are consummate professionals, and they showed that in their excellent promotion for Black Voices. They helped position Black Voices as "Black America's Favorite Web Site."
— BARRY COOPER, Founder, Black Voices