PTA has been booking radio tours for the prolific Dean Koontz for at least his past eight titles. For his most recent books, Breathless (Bantam) and the third installment in the Frankenstein series (Bantam), PTA secured over 90 radio interviews. That's four days of radio, 20+ interviews per day. Over the years Dean has reached his audience through top local stations in New York (WCBS-AM), Atlanta (WSB-AM), and Detroit (WJR-AM) among many other and national networks and shows including "Touch of Gray", Sirius, and USA Radio Network. Our goal with Dean is to provide not only the best stations and markets but also the best interview quality so we target smaller stations with a host who is a huge fan as well. Below is a smattering of the stations that we booked for Dean's most recent titles.
Placement Highlights:
MARKET | STATION | FORMAT | SHOW/HOST |
National | A Touch of Grey | News/Talk | Richard Neer |
National | The Book Show | News/Talk | Joe Donahue |
National | USA Radio Ntwk | Talk | Judy Hydock |
New York, NY | WCBS-AM | #1 News | Pat Farnack |
Dallas, TX | KAAM-AM | #1 Adult Standards | John McCoy |
Atlanta, GA | WSB-AM | #1 Talk/#1 OVR | Scott Slade |
Detroit, MI | WJR-AM | #1 Talk | Paul Smith |
Minneapolis, MN | WLTE-FM | #1 AC | Beth Kidd |
Cleveland, OH | WMJI-FM | #1 Classic Hits | Lanigan & Malone |
Orlando, FL | WFLF-AM | #1 News/Talk | Smith and Riley |
Portland, OR | KINK-FM | #1 AAA | Dave, Shelia, Inessa |
Columbus, OH | WLVQ-FM | #1 Rock | Wags and Elliot |
Salt Lake City, UT | KZHT-FM | #1 Top 40/CHR | DB |
Cincinnati, OH | WLW-AM | #1 News/Talk | Jim Scott |
San Antonio, TX | WOAI-AM | #1 News | Charlie Parker |
Nashville, TN | WJXA-FM | #1 AC | Kim, Anna, Clint |
Memphis, TN | WREC-AM | #1 News/Talk | Debby Hall |
Rochester, NY | WHAM-AM | #1 News/Talk | Chet Walker |
TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
JOHN MANNING, Director of Marketing MAP