Client: Kaiser Permanente
Description: The client wanted to target specific health and political media in a few major cities for a selected national print, radio and online campaign. Client availability was extremely limited; we were given a two-week lead-time and a time frame of one week for major media publicity.
We launched the campaign in Washington, DC, with meetings with reporters from USA Today and Politico. As part of the campaign PTA's political division director, Sandy Trupp conducted an in-depth media messaging and brush up session in the PTA-DC offices that included live camera and on-screen play backs.
Media Highlights:
Interviews Completed Include:
- USA Today - interview with reporter, Julie Appleby
- Time Magazine - editors' interview/coffee
- Wall Street Journal Health Blog - interview with reporter, Jacob Goldstein
- Reuters Chicago - interview with Health correspondent, Kim Dixon
- Politico - lunch/ interview with reporter, Chris Frates
- Minneapolis Star Tribune - breakfast with health reporter, Glenn Howatt
- Crain's Business Chicago - meeting with Health industry reporter, Mike Colias
- Modern Health Care - interview with Managing Editor, Neil McLaughlin
- Hospitals & Health Networks - interview Health Reporter, with David Weber
- Modern Healthcare - interview with NY Bureau Chief, Cinda Becker
Print /Online include:
- Forbes.com/ Article Est. monthly unique visitors 3.8 M
- Wall Street Journal Health Blog/ Article and Podcast Est. monthly unique visitors 2.7M
- Modern Health Care/ Interview and podcast Est. monthly unique visitors 120,616
- Publisher's Weekly/ "Forward Into Fall" mention
- Reuters/ Est. monthly unique visitors 3.9 M
- Politco.com Est. unique visitors 3,660,294
- Wonkette.com Est. monthly unique visitors 484,872
National Syndicated Radio Include:
- Air America Radio "The Thom Hartmann Program" live phone interview
- CBS Radio "World News Roundup" in studio interview
- WCCO Radio's "Jack Rice Show" live phone interview
- Illinois Radio Network live in-studio interview
- The Right Balance/ live interview with Greg Allen
- Talk America Radio Network " A Touch of Grey" - recorded phone interview
- The Ronn Owens Show (San Francisco, CA) - live phone interview
- Bloomberg "Night Talk" - live in-studio interview
