Blog Tour
PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".
Where many PR firms are criticized for the way they deal with bloggers, PTA Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
“It has been a pleasure to work with Media Connect on promoting my book.. Their hard work, determination to succeed and sheer enthusiasm for my work has led to a lot of great media coverage and inspired me to reach for the stars. Enthusiastic, honest, determined, thorough, persistent and, of course, connected.. that's how I would describe Media Connect and their great team. A true professional outfit with a heart of gold!”
— JONATHAN FERRARA, artist and author of Guns in the Hands of Artists (Inkshares)
