Case Study: microMARKETING

Client: Greg Verdino

Blog Tour

PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".

Where many PR firms are criticized for the way they deal with bloggers, PTA Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.

Placements

• AdPulp
• Citizen Marketer 2.1
• The Social Joint
• Six Pixels of Separation
• Social Media Explorer
• Diva Marketing Blog
• Katya's Nonprofit Marketing Blog
• Direct Marketing Observations
• AriWriter
• AllBusiness
• Danny Brown
• Convince and Convert
• A Thousand Cuts
• Customers Rock
• C. C. Chapman
• The Cross of Markeing & IT
• Brand Autopsy
• The Harte of Marketing