Description: MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.
Results: The book received widespread positive coverage in the business press and general consumer media. The book was reviewed alongside such mainstream best-sellers as David & Goliath by Malcolm Gladwell and The Circle by Dave Eggers. David Burkus appeared on CBS This Morning. David spoke at various conferences throughout October, November and December across the country including the Microsoft Research author luncheon and the InnoTech Conference, where David gave the keynote address.
Media Highlights:
Term of Contract: June 2013 – January 2014.
MEDIA CONNECT Team: David Hahn, Steve Matteo and Lauren Roberts.
TESTIMONIALS
Please pass along my sincere thanks for the flowers that brightened my day – as well as my kitchen. It's nice to know that I'm being thought of by people who also had a big hand in making Tuesdays with Morrie a success.
— MITCH ALBOM, Author of Tuesdays with Morrie
