Description: PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analyst at Forrester Research on a book addressing the leadership implications of the social media revolution and how leaders can use new technologies such as Facebook, Twitter, YouTube, etc. to improve efficiency, communication, and decision-making for both themselves and their organizations. PTA executed a national media campaign with an emphasis on print and online media, as well as support for the publisher's local media efforts in San Francisco. PTA also developed all press materials.
Results: Open Leadership became a New York Times, Wall Street Journal, USA Today and Publishers Weekly bestseller. The book was driven by solid coverage in the business media, both print and online. Charlene was named one of the "100 Most Creative People in Business" by Fast Company, "One of the Smartest People in Tech" by Fortune.com, and "One of the Top 25 Women in Tech" by AlwaysOn. PTA arranged for Charlene to speak at Turner Broadcasting headquarters in Atlanta as part of the "Think About It" program for executives and employees. Charlene also spoke at a Buzz 2010 breakfast in Washington, DC sponsored by SmartBrief.
Media Highlights:
Fast Company
Harvard Business Review Review
BloombergBusinessWeek.com Excerpt
Entrepreneur.com Roundup of leadership books
Forbes.com Video interview
Fortune.com Video interview
Strategy & Leadership Review
The Conference Board Review Excerpt
The Huffington Post Two mentions
Information Age Review
Investor's Business Daily Interview
AdAge.com Review
T+D Magazine Review
MWorld Magazine Print interview & podcast
Associations Now Excerpt
BtoB Magazine
EContent Magazine review
The Strategist Interview
BNet Video interview & podcast
TechCrunch.com Video interview
SmartBrief Interview
AlwaysOn
San Francisco Chronicle Interview
Processor Magazine Review
TESTIMONIALS
All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services
