Description: PTA was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business and general interest media for the basketball icon and sports pioneer for her self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials for the campaign.
Results: Tremendous coverage was generated across a wide variety of media, especially sports media. Nancy was interviewed by ESPN's "First Take" and MSG Networks' "The Game 365," as well as PBS' "Nightly Business Report" and FoxBusiness.com/ FoxNews.com's "FBN Live." PTA also secured coverage in USA Weekend, the Dallas Morning News, the Fort Worth Star-Telegram, Sports Business Daily and WashingtonPost.com, as well as interviews on the nationally-syndicated radio program "The Chris Myers Interview" and the major local Fox affiliate news program "Good Day NY."
PTA also scheduled local interviews for Nancy in her home market of Dallas and in Norfolk, VA.
Media Highlights:
ESPN "First Take"
MSG "The Game 365"
PBS "Nightly Business Report"
USA Today
USA Weekend
Dallas Morning News
Fort Worth Star-Telegram
Norfolk Virginian-Pilot
FoxBusiness.com / FoxNews.com "FBN Live"
More.com
WashingtonPost.com's "Express Night Out"
Fox Sports Radio "The Chris Myers Interview" & "Loose Cannons"
NBA.com
WNBA.com
"Good Day NY" WNYW-TV (Fox; NYC)
KWGN-TV (CW; Denver)
KABB-TV (Fox; San Antonio)
Voice of America Radio
TESTIMONIALS
Your service and staff are excellent. I am so glad we are working together.
— STEVE MARIOTTI, Founder and President, National Foundation for Teaching Entrepreneurship
