Our approach was to capitalize on Kristine’s success in the sports arena and the book’s insights into teamwork to capture a mix of business, sports and consumer media. We rode the coattails of the popularity of the US women’s soccer team leading up to the Women’s World Cup played in France in June of 2019 to land major broadcast interviews and print placements for the authors. In addition, we set up a series of book talks for Kristine and John culminating in a very successful author event at the University of North Carolina at Chapel Hill.
The media reaction to the book was tremendous. Over 30 placements and interviews were secured with the business media; 27 sports media outlets covered the book, local media featured the book in Boston and Austin, and more than 12 book talks took place during the campaign.
Some of the media highlights included:
TESTIMONIALS
Just hire 'em. They are among the best in the business, and we couldn't have sold nearly 20,000 books so far without them.
— HAL RUNKEL RUNKEL, LMFT, Author of ScreamFreeParenting: Raising Your Kids By Keeping Your Cool
