Media Connect promoted a specialized book, RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green.
Hunter Harrison, the revolutionary railroader from Memphis, dramatically turned four publicly traded companies into cash machines. Starting as a laborer when he was a wayward teenager, Harrison spent a half century in the rail business and nearly two decades running Illinois Central, Canadian National, Canadian Pacific, and CSX. As the pre-eminent proponent of Precision Scheduled Railroading, Harrison created approximately $50 billion in shareholder value. Railroader, Howard Green's highly personal biography, is deeply researched, based on conversations with Harrison over several years. It also includes candid stories from Harrison's family and colleagues - those who admired him and those who criticized him.
Media targets for this campaign included print/print.com, online, radio/podcast, and select TV outlets which were approached for interviews, reviews and general coverage.
Media Highlights:
The Financial Times
Investor’s Business Daily
Crain’s Chicago Business
Value Walk
Jacksonville Business Journal
Knowledge@Wharton (Wharton Business Radio on SiriusXM)
Value Walk’s “Value Talk Podcast”
Railway Age
Trains Magazine
Progressive Railroading Magazine
Canadian Shipper
DCVelocity Magazine
The Journal of Commerce
Ridgefield Magazine
Freight Waves
Midwest Book Review
School for Startups
The Remarkable Leadership Podcast
KPCW-FM (Park City/Salt Lake City, UT)
WISR-AM (Pittsburgh, PA)
WOCA-AM (Gainesville, FL)
WKNY-FM (Poughkeepsie, NY) – interview
WTJS-AM (Jackson, TN) – interview
Transport Topics – feature
KMA-AM (Shenandoah, Iowa) – interview
TESTIMONIALS
All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services
