Case Study: The Storm and the Tide

Client: Sports Illustrated Books

Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years.  His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.

MEDIA CONNECT generated dozens of media placements, including the following:

Print/Online:

• Publishers Weekly: Ran Sports feature of the book.
• Reader’s Digest: Ran excerpt of the book.
• The New York Times: Mentioned as top 20 bestseller in Sports books.
• Christian Sports Today: Featured the book in the September issue.
• Sunday Telegram (Worcester, MA): Ran a positive book review.
• The Boston Globe: Ran a positive book review.
• Library Journal: Ran a positive review over the book.
• Booklist: Ran a positive review over the book.
• The Los Angeles Times: Book included as part of “Summer Books Preview.”
• Kirkus Reviews: Positive Review over the book.
• American Football Monthly: Ran excerpt in the September/October issue.
• TimesReporter.com: Featured book in an article detailing the best “Sports Reads” for the Fall.
• Senior Outlook Today: Featured the book as one of the top books to check out for the 2014 school year.
• Boston.com: Ran newswire release over the book.
• CBSSports.com: Dennis Dodd mentioned book in article detailing top 25 things to look for in the college football season.
• The Sun Herald (Biloxi, MS): Ran a positive book review.
• ESPN SEC Blog: Book excerpt featured on “More from around the SEC” section of the blog.
• BookTrib.com: Featured Lars and the book.
• WashingtonTimes.com: Ran story over the book that originated from the Associated Press story.
• Bleacher Report: Article covering the book.
• AL.com: Article covering Lars and his interview with Bruce Feldman.

Television/Radio:

• CBS Sports Network / “This Week in SEC Football”: Lars appeared on the Sports Network Show with Adam Zucker.
• WVTM-TV /Alabama Tonight (NBC; Birmingham, AL): Author interview; This is part of a regular segment the author does and each time the book will be mentioned.
• Fox News Sports/The Audible with Bruce Feldman (Podcast): Interview discussing Nick
• Saban and The Storm and the Tide.
• Yahoo Sports Radio / “Sports Show with Dan Wetzel” had an interview with Lars.
• SIRIUS XM / “Content is King” had an interview with Lars that aired on Bleacher Report’s new channel.
• NBC Sports Radio / “Voices of the Game with Newy Scruggs” (Nationally Syndicated Dallas, TX) had an interview with Lars.
• PA Sports Network / “Morning Roadshow with Jed Donahue” (Syndicated, PA) had an interview with Lars.
• WKNY-AM / “Chic Sports Show”(Kingston, NY) had an interview with Lars.
• ESPN 92.9 / “The Game” (Memphis, TN) had an interview with Lars.
• WFVN-AM / “Mad Dog in the Morning” (#1Sports Lansing, MI) had an interview with Lars.
• KPUG-AM / “1170 The Doug Lange Show” (#3 Sports, Seattle, WA) had an interview with Lars.
• WMSP-AM / “740 Sports Radio” (# All Sports, Birmingham, AL) had an interview with Lars.
• WFVN-AM / “Staudt on Sports” (#1 Sports, Lansing, MI) had an interview with Lars.
• KOZN-AM / “The Sharp & Benning Morning Show” (#1 Sports, Omaha, NE) had an interview with Lars.
• WNML-AM / “Sports 180” (#1 All Sports, Knoxville, TN) had an interview with Lars.
• WHBC-AM / “The Sam Bourquin Show” (#1 News Talk, Canton, OH) had an interview with Lars.
• WTIC-AM / “Sports Talk” (#1 News Talk, CBS, Hartford, CT) had an interview with Lars.
• KMOX-AM / “Morning Sports Show with Tom Ackerman” (#1 News Info/ CBS-Affil) had an
• interview with Lars.
• WYGM-FM / “The Beat of Sports” (#2 Sports Orlando, FL) had an interview with Lars.
• KHTK-FM / “The Grant Napear Show” (#1 Sports/ CBS-Affil St. Louis, MO) had an interview with Lars.
• WXGI-FM / “Hardly Workin’ with Greg Burton” (ESPN- Affil Richmond, VA) had an interview with Lars.
• WSCO-FM / “The Big One” (#1 Sports Green Bay, WI) had an interview with Lars.
• KXNO-AM / “The Murph and Andy Show” (#1 All Sports Des Moines, IA) had an interview with Lars.
• WJAB-FM / “Locker Room” (#1 Sports Normal, AL) had an interview with Lars.
• Cumulus Broadcasting / “Sports News” (Syracuse, NY) had an interview with Lars.
• KMZE-AM / “Sports Nuts Show” (#1 Sports Woodward, OK) had an interview with Lars.
• Sports Palooza Radio had an interview with Lars.
• WBZ-FM / “Toucher and Rich” (#1 News Boston, MA) had an interview with Lars.
• KNBR-FM / “Sports Saloon with Patrick Connor” (#1 Sports San Francisco, CA) had an interview with Lars.
• WGFX-FM / “The Wake Up Zone” (#1 Sports Talk Nashville, TN) had an interview with Lars.
• NBC Sports Radio / “The Erik Kuselias Show” had an interview with Lars.
• KCSP-AM / “610 Sports with Bob and Josh“(#1 Sports Kansas City, KS) had an interview with Lars.
• KGMZ-AM / “The Game” (#2 All Sports San Francisco, CA) had an interview with Lars.