Client: Sports Illustrated Books
Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years. His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.
MEDIA CONNECT generated dozens of media placements, including the following:
Print/Online:
- Publishers Weekly: Ran Sports feature of the book.
- Reader’s Digest: Ran excerpt of the book.
- The New York Times: Mentioned as top 20 bestseller in Sports books.
- Christian Sports Today: Featured the book in the September issue.
- Sunday Telegram (Worcester, MA): Ran a positive book review.
- The Boston Globe: Ran a positive book review.
- Library Journal: Ran a positive review over the book.
- Booklist: Ran a positive review over the book.
- The Los Angeles Times: Book included as part of “Summer Books Preview.”
- Kirkus Reviews: Positive Review over the book.
- American Football Monthly: Ran excerpt in the September/October issue.
- TimesReporter.com: Featured book in an article detailing the best “Sports Reads” for the Fall.
- Senior Outlook Today: Featured the book as one of the top books to check out for the 2014 school year.
- Boston.com: Ran newswire release over the book.
- CBSSports.com: Dennis Dodd mentioned book in article detailing top 25 things to look for in the college football season.
- The Sun Herald (Biloxi, MS): Ran a positive book review.
- ESPN SEC Blog: Book excerpt featured on “More from around the SEC” section of the blog.
- BookTrib.com: Featured Lars and the book.
- WashingtonTimes.com: Ran story over the book that originated from the Associated Press story.
- Bleacher Report: Article covering the book.
- AL.com: Article covering Lars and his interview with Bruce Feldman.
Television/Radio:
- CBS Sports Network / “This Week in SEC Football”: Lars appeared on the Sports Network Show with Adam Zucker.
- WVTM-TV /Alabama Tonight (NBC; Birmingham, AL): Author interview; This is part of a regular segment the author does and each time the book will be mentioned.
- Fox News Sports/The Audible with Bruce Feldman (Podcast): Interview discussing Nick
- Saban and The Storm and the Tide.
- Yahoo Sports Radio / “Sports Show with Dan Wetzel” had an interview with Lars.
- SIRIUS XM / “Content is King” had an interview with Lars that aired on Bleacher Report’s new channel.
- NBC Sports Radio / “Voices of the Game with Newy Scruggs” (Nationally Syndicated Dallas, TX) had an interview with Lars.
- PA Sports Network / “Morning Roadshow with Jed Donahue” (Syndicated, PA) had an interview with Lars.
- WKNY-AM / “Chic Sports Show”(Kingston, NY) had an interview with Lars.
- ESPN 92.9 / “The Game” (Memphis, TN) had an interview with Lars.
- WFVN-AM / “Mad Dog in the Morning” (#1Sports Lansing, MI) had an interview with Lars.
- KPUG-AM / “1170 The Doug Lange Show” (#3 Sports, Seattle, WA) had an interview with Lars.
- WMSP-AM / “740 Sports Radio” (# All Sports, Birmingham, AL) had an interview with Lars.
- WFVN-AM / “Staudt on Sports” (#1 Sports, Lansing, MI) had an interview with Lars.
- KOZN-AM / “The Sharp & Benning Morning Show” (#1 Sports, Omaha, NE) had an interview with Lars.
- WNML-AM / “Sports 180” (#1 All Sports, Knoxville, TN) had an interview with Lars.
- WHBC-AM / “The Sam Bourquin Show” (#1 News Talk, Canton, OH) had an interview with Lars.
- WTIC-AM / “Sports Talk” (#1 News Talk, CBS, Hartford, CT) had an interview with Lars.
- KMOX-AM / “Morning Sports Show with Tom Ackerman” (#1 News Info/ CBS-Affil) had an
- interview with Lars.
- WYGM-FM / “The Beat of Sports” (#2 Sports Orlando, FL) had an interview with Lars.
- KHTK-FM / “The Grant Napear Show” (#1 Sports/ CBS-Affil St. Louis, MO) had an interview with Lars.
- WXGI-FM / “Hardly Workin’ with Greg Burton” (ESPN- Affil Richmond, VA) had an interview with Lars.
- WSCO-FM / “The Big One” (#1 Sports Green Bay, WI) had an interview with Lars.
- KXNO-AM / “The Murph and Andy Show” (#1 All Sports Des Moines, IA) had an interview with Lars.
- WJAB-FM / “Locker Room” (#1 Sports Normal, AL) had an interview with Lars.
- Cumulus Broadcasting / “Sports News” (Syracuse, NY) had an interview with Lars.
- KMZE-AM / “Sports Nuts Show” (#1 Sports Woodward, OK) had an interview with Lars.
- Sports Palooza Radio had an interview with Lars.
- WBZ-FM / “Toucher and Rich” (#1 News Boston, MA) had an interview with Lars.
- KNBR-FM / “Sports Saloon with Patrick Connor” (#1 Sports San Francisco, CA) had an interview with Lars.
- WGFX-FM / “The Wake Up Zone” (#1 Sports Talk Nashville, TN) had an interview with Lars.
- NBC Sports Radio / “The Erik Kuselias Show” had an interview with Lars.
- KCSP-AM / “610 Sports with Bob and Josh“(#1 Sports Kansas City, KS) had an interview with Lars.
- KGMZ-AM / “The Game” (#2 All Sports San Francisco, CA) had an interview with Lars.
