Description: PTA worked alongside Harper Collins' publicity staff in conducting a comprehensive sports media campaign for the legendary college football coach and current ESPN studio analyst for his leadership / self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials.
Results: Wins, Losses, and Lessons spent seven weeks on the New York Times hardcover non-fiction bestseller list. Sports Illustrated ran a review of the book, local coverage was generated in numerous major college football markets, and Coach Holtz was interviewed on national broadcast outlets such as ESPN's "Cold Pizza," "The Tim McCarver Show," and the nationally-syndicated radio programs "The Tony Bruno Show" and "The Jim Rome Show." PTA also scheduled 42 interviews with #1-rated or syndicated radio stations, 21 interviews for the TV Sat tour and 16 local media interviews for coach for Coach Holtz when he toured South Bend, Kansas City, Fayetteville (AR), Memphis and Raleigh.
Sports Media Highlights:
ESPN's "Cold Pizza"
"The Tim McCarver Show"
"The Jim Rome Show" (Premiere Radio Networks)
"The Tony Bruno Show" (Sporting News Radio Network)
Fox Sports Radio Network
Sports Illustrated
The Associated Press
Chicago Sun-Times
St. Paul Pioneer Press
Kansas City Star
Milwaukee Journal Sentinel
WFAN-AM (#1 Sports; NYC)
KNBR-AM (#1 Sports; San Francisco)
WJFK-AM (#1 Sports; Washington, DC)
KTCK-AM (#1 Sports; Dallas)
WKNR-AM (#1 Sports; Cleveland)
WEAE-AM (#1 Sports; Pittsburgh)
WFXT-TV (Fox; Boston)
WJZ-TV (CBS; Baltimore)
WAGA-TV (Fox; Atlanta)
TESTIMONIALS
PTA Kids is a joy to work with. The team is professional, knowledgeable, organized and communicates well with us so we always know the status of our projects. We know that we can rely on them to create solid publicity campaigns for Scholastic.
— CHARISSE MELOTO, Associate Director of Publicity, Scholastic Inc.
