MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019. The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.
Our approach was to capitalize on Kristine’s success in the sports arena and the book’s insights into teamwork to capture a mix of business, sports and consumer media. We rode the coattails of the popularity of the US women’s soccer team leading up to the Women’s World Cup played in France in June of 2019 to land major broadcast interviews and print placements for the authors. In addition, we set up a series of book talks for Kristine and John culminating in a very successful author event at the University of North Carolina at Chapel Hill.
The media reaction to the book was tremendous. Over 30 placements and interviews were secured with the business media; 27 sports media outlets covered the book, local media featured the book in Boston and Austin, and more than 12 book talks took place during the campaign.
Some of the media highlights included:
Fox and Friends https://video.foxnews.com/v/6052024466001/#sp=show-clips
FOX News Radio https://radio.foxnews.com/2019/06/25/womens-soccer-legend-kristine-lilly-on-translating-success-from-the-soccer-field-to-everyday-life/
CNN International News https://edition.cnn.com/2019/05/31/football/usa-1999-womens-world-cup-victory-brandi-chastain-mia-hamm-wwc-spt-intl/index.html
NPR’s Wait, Wait Don’t Tell Me https://www.npr.org/2019/06/15/732581259/not-my-job-we-quiz-soccer-star-kristine-lilly-on-cups-that-arent-the-world-cup
NPR’s Only A Game https://www.npr.org/podcasts/510052/only-a-game
LA Times https://www.latimes.com/sports/soccer/la-sp-soccer-newsletter-20190506-story.html
The Guardian https://www.theguardian.com/football/2019/may/15/kristine-lilly-womens-world-cup-uswnt-soccer
New York Daily News https://www.nydailynews.com/sports/soccer/ny-kristine-lilly-world-cup-us-france-20190627-erxri5nqqnefndmyywjbudlih4-story.html
Entrepreneur https://www.entrepreneur.com/article/337968
WBZ-TV (Boston) https://boston.cbslocal.com/video/4080639-kristine-lilly-on-importance-of-teamwork/
Talent Development https://www.td.org/magazines/td-magazine/book-capsules-may-2019
Bloomberg Radio https: https://www.bloomberg.com/news/audio/2019-06-27/no-bagels-and-middle-seats-for-u-s-women-s-soccer-podcast
Management Today https://www.managementtoday.co.uk/business-books-leaders-reading-summer-2019/future-business/article/1591378
BBC World Service https://www.bbc.co.uk/programmes/w172wst5pqkl1m1
WBUR’s Only a Game https://www.wbur.org/onlyagame/2019/06/07/lilly-foudy-lockout-world-cup-team-usa
Monster.com https://www.monster.com/career-advice/article/teamwork-skills
Wharton Business Radio https://shows.pippa.io/wbr-guest/episodes/k-lilly-l-gillis
NBC Sports/ Telemundo https://www.nbcsports.com/video/womens-world-cup-uswnts-kristine-lilly-24-year-international-career
TESTIMONIALS
Fast, efficient, friendly, and effective. As a novelist who's done ten book tours around the country, I'm certain this is the best way to reach the markets that would not be covered on the tour.
— NELSON DEMILLE, Author of Plum Island
