Case Studies
While MEDIA CONNECT was retained to pursue media for Dr. Haseltine’s recent books, Aging Well and Voices in Dementia Care, we saw an immediate opportu... more ›
Media Connect executed a successful public relations campaign for Winning the War on Cancer (Morgan James, 2018), a debut book by Sylvie Beljanski. I... more ›
From health and wellness to fitness to branding to policy to medical devices, Media Connect (MC) has been quietly lending our media and branding expertise to authors, doctors, hospitals and other health experts for the past few decades.
Whether it’s new information on exercise, a cookbook for a specific ailment (e.g. gluten), disease specific information from a doctor or hospital (e.g. heart health, diabetes), advice on navigating your healthcare policy or general health and wellness, MC has tackled campaigns that span almost every facet of the broad spectrum of healthcare topics. From the health-crazed 1990s, when we promoted Dr. Andrew Weil and Richard Simmons through the early 2000’s with Dr. Atkins and Cass Wheeler, the former CEO of the American Heart Foundation, to the present, promoting leading authorities on health and the healthcare system, MC has been a leader in the health public relations field.
Every campaign is tailored to not only the subject matter but to the overall goals and needs of our authors/clients. Is the goal awareness? Brand/platform building? Book sales? No matter what the goals, our specialized services and the relationships we have within the health arena can help to achieve them.
A few of our health specific services are:
- Online Media
- Social Media
- Radio / Podcasts
- Television – Local and National
- Print – Newspapers, Magazines and Professional/Industry Trades
- Speaking Engagements – Universities and Conferences
- Press Material Development
- Media Training
Below are a few highlights from recent campaigns, as well as a list of titles that we’ve had the privilege to work on.
OUR RECENT MEDIA HITS FOR HEALTH CAMPAIGNS
TOPIC: HEALTH, WELLNESS, and FITNESS
- FOX News Edge
- Los Angeles, CA / KTTV-FOX
- New York, NY / WNYW-TV (FOX), “Good Day, Street Talk”
- Sirius XM: Doctor Radio (Nationally Syndicated)
- Here's to Your Health (Regional Radio)
- Health Professionals Radio (Online Radio/Podcast)
- It's Your Health with Lisa Davis (Regionally Syndicated Radio/Podcast)
- Food Talk for Health with Tonia King (Regionally Syndicated Radio/Podcast)
- Intrepid Now Healthcare (Podcast)
- Detroit, MI / WJR-AM / #1 Talk
- St. Louis, Mo / KMOX-AM / #1 Overall
- Miami, FL / WIOD-AM / #1 News/Talk
- Minneapolis, MN / WCCO-AM / #1 Talk
TOPIC: HEALTHCARE POLICY AND CONSUMER ADVICE ON MAKING THE BEST HEALTHCARE DECISIONS FINANCIALLY AND MEDICALLY
TOPIC: HEALTHCARE BRANDING
- ReachMD (National Online Radio)
- Radio MD, “Mindful Medicine with Dr. Holly Lucille” (Podcast)
- The Senior Rehab Podcast (Podcast)
OUR HEALTH CLIENTS
BOOKS:
- Healthcare Choices by Dr. Archelle Georgiou (Rowman and Littlefield)
- Identity Crisis: Healthcare Branding's Hidden Problems and Proven Strategies to Solve Them by Vince Parry
- Robin Takes 5 by Food Network Chef Robin Miller (Andrews McMeel)
- Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit by Barry Estabrook, a James Beard award winning journalist (Andrews McMeel)
- Jazzy Vegetarian by radio host and Public Television Host, Laura Theodore (Book Publishing)
- You’ve Gotta Have Heart by Cass Wheeler, longtime CEO of the American Heart Association (Amacom)
- The Belly Fat Cure: Fast Track by Jorge Cruise (Hay House)
- Stop Pain: Inflammation Relief for an Active Life by Vijay Vad, M.D. (Hay House)
- Heart Attack and 15 other titles published by the Cleveland Clinic Press
- The New Atkins for a New You by Dr. Westman, Dr. Phinney and Dr. Volek (Fireside / Simon and Schuster)
- American’s Top Doctors / Castle Connolly Guides (Castle Connolly Medical Ltd.)
- Spontaneous Healing by Dr. Andrew Weil (Knopf)
- Finding Balance: Empower Yourself with Tools to Combat Stress and Illness by Dr. Monica Aggarwal and Dr. Jyothi Rao (Two Minds Press)
- The Hand Book: Surviving in a Germ Filled World by Miryam Z Wahrman (ForeEdge / A Division of the University Press of New England)
- Let Food Be Your Medicine by Don Colbert (Worthy Publishing)
- Strong Medicine: How to Conquer Chronic Disease and Achieve Your Full Potential by Chris Hardy, DO, MPH and Marty Gallagher (Dragon Door)
- Cooking for your Gluten-Free Teen by Carlyn Berghoff and R. Suzanne P. Nelson (Andrews McMeel)
- Bravo: Health-Promoting Meals from the TrueNorth Kitchen by Ramses Bravo (Book Publishing)
- Stay: A History of Suicide and the Philosophies Against It by Jennifer Michael Hecht (Yale University Press)
- Becoming Raw: The Essential Guide to Raw Vegan Diets by Brenda Davis, RM and Vesanto Melina, MC, RD (Book Publishing)
- MANopause: A Guide to Surviving His Changing Life by Lisa Friedman Bloch and Kathy Kirtland Silverman (Hay House)
- Prime for Life: Functional Fitness for Ageless Living by Randy Raugh, MPT (Rodale Press)
- Falling Up: A Memoir of Renewal by Dr. Louise Stanger (WZY Press) – Addiction Memoir
- Vegan for Fit and Vegan for Fun by Attila Hildman (Becker Joest Volk Verlag)
- Free Your Child From Overeating by Michelle Maidenberg, Ph.D. (The Experiment)
- Healing Herbs of Paradise by Al Sears, MD, CNS (Self-published)
