PTA was contracted directly by Major League Baseball Hall of Famer Dave Winfield to assist Scribner with their publicity campaign for the book. PTA was tasked to lead local touring efforts in five markets, support Scribner's national media outreach, and conduct a nationwide sports radio campaign. In addition to promoting the book, Mr. Winfield was also interested in generating interest for his local performances of the Baseball Music Project's presentations.
The client wanted to target specific health and political media in a few major cities for a selected national print, radio and online campaign. Client availability was extremely limited; we were given a two-week lead-time and a time frame of one week for major media publicity.
The ASPCA's Humane Awards Luncheon recognizes individuals who have worked on behalf of animal welfare as well as animals who have engaged in acts of heroism each year. Following a nationwide call to the public for nominations, an ASPCA-appointed committee reviews entries and selects winners in specific categories such as: ASPCA Dog of the Year; ASPCA Cat of the Year; ASPCA Kid of the Year; ASPCA Presidential Service Award; ASPCA Firefighter of the Year; ASPCA Law Enforcement Officer of the Year. The 2008 luncheon was hosted by Chuck Scarborough in NYC's Rainbow Room.
PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
TESTIMONIALS
Satellite touring is great!...It'd be nice to see their faces,...but that would be double the cost, wouldn't it?
— PETE TOWNSEND, "TOMMY" (Pantheon)
