PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
PTA's excellent radio satellite tours helped to put Michael Lewis's book, THE NEW NEW THING, on national bestseller charts and to keep it there. Their speedy, sharply focused work yielded great results, and their responsible, attentive style was always a pleasure.
— LOUISE BROCKETT, Vice-President, Director of Publicity, W. W. Norton & Company
