PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
"A big THANK YOU.. we made the New York Times best sellers list for the 3rd week, and better---we moved up to #11 on the hardcover list and made all 3 of the other eligible lists. I credit you and the PR you've garnered for this great victory."
— ADAM MAKOS, Author of A HIGHER CALL
