PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
The PTA team shines with contagious enthusiasm. They advised and reassured our authors through excellent media training and advice. It was refreshing to work with a team that consistently communicated with us throughout the entire media campaign.
— JOANNE JESSEN, Director of Publications, American Speech-Language-Hearing Association (ASHA)
