PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
The PTA Morning Drive Radio tour was great! The interviews were expertly handled, especially in the hands of PTA's capable staff.
— PETER MAAS, Author, The Terrible Hours, Serpico, Underboss
