PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analyst at Forrester Research on a book addressing the leadership implications of the social media revolution and how leaders can use new technologies such as Facebook, Twitter, YouTube, etc. to improve efficiency, communication, and decision-making for both themselves and their organizations. PTA executed a national media campaign with an emphasis on print and online media, as well as support for the publisher's local media efforts in San Francisco. PTA also developed all press materials.
"Profits Aren't Everything, They're the Only Thing" hit three major bestseller lists including The New York Times, Wall Street Journal, and USA Today Money.
PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burt’s Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.
PTA worked alongside Harper Collins' publicity staff in conducting a comprehensive sports media campaign for the legendary college football coach and current ESPN studio analyst for his leadership / self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials.
PTA conducted a full boutique campaign for the former CEO of Medtronic on a book outlining his views on business ethics, personal integrity, work/life balance, corporate governance and overall business strategies. It included a national print and broadcast campaign, piggybacking local media on Bill’s travel schedule (12 cities), setting up speaking engagements, a Public Radio tour and a small targeted advertising campaign.
TESTIMONIALS
From the first email to the day of the Tour, Kristin helped us with every detail. She understood our goals, utilized her expertise for our pitch and studio location, and helped to coach our talent, Editor Matt Berical, through the entire experience. I would definitely recommend Kristin and Media Connect to anyone looking to have a seamless Satellite Media Tour experience.
— MARY-THERESA TRINGALE, Senior Integrated Marketing Manager, Men's Journal
